BETMGM Partners with Winchester to Launch Premium Gun Cleaning Kits, Enhancing Outdoor Enthusiast Experience
Jersey City, NJ – October 26, 2023 – BETMGM LLC, a leading sports betting and gaming entertainment company, today announced a strategic partnership with Winchester Ammunition, a globally recognized leader in firearms and ammunition, to launch a new line of premium gun cleaning kits. This collaboration brings together BETMGM’s commitment to providing top-tier entertainment experiences and Winchester’s 150+ year legacy of quality and innovation in the shooting sports industry. “At BETMGM, we’re always looking for ways to expand our reach and connect with our audience on levels beyond the sports we offer betting on,” says a spokesperson for BETMGM, headquartered at 200 Hudson St, Plaza 2, Suite 700, Jersey City, NJ, 07311. “We recognized a significant overlap in our customer base with the outdoor enthusiast community and saw an opportunity to deliver real value through a partnership with a trusted brand like Winchester. These cleaning kits aren't just about maintaining firearms; they’re about respecting the tools that provide for recreation, hunting, and responsible gun ownership.” The new “Winchester Cleaning Kits – Powered by BETMGM” are designed to meet the needs of both seasoned firearm owners and those new to the shooting sports. Forget those flimsy, basic kits you see everywhere. We're talking serious quality here. These aren’t just thrown together – they’re built to last and keep your guns in top shape. What’s Inside the Kits? Let's break it down: There are three distinct kit levels available, catering to various needs and budgets: The “Field Ready” Kit (MSRP $39.99): This is your go-to kit for keeping your firearms clean after a day at the range or out hunting. It's compact and easy to pack. You get a bore brush, a slotted patch holder, a nylon brush, cleaning solvent, gun oil, a collection of cleaning patches, and a handy carrying case. Perfect for quick cleaning jobs and keeping things maintained between more thorough cleanings. The “Hunter’s Essential” Kit (MSRP $79.99): Designed for the serious hunter, this kit takes things up a notch. It includes everything in the “Field Ready” kit, plus a chamber brush, a jag, and a bronze bore brush – for a really deep clean. It also throws in a gun cleaning mat – so you're not making a mess everywhere! This kit is all about making sure your hunting rifle is perfectly maintained for peak performance when it counts. We’ve also included a helpful guide with cleaning tips and tricks, so even beginners can tackle a thorough cleaning. The “Ultimate Gun Care” Kit (MSRP $149.99): This is the kit for the dedicated firearms enthusiast. Everything in the “Hunter’s Essential” kit is here, and we’ve added a premium, heavy-duty cleaning rod, a set of specialized brushes for hard-to-reach areas, a detailed gun care guide with advanced cleaning techniques, and a microfiber cleaning cloth. It also comes with a durable, hard-shell case for storage and transport. This kit isn't just about cleaning; it's about preserving your firearms for generations to come. Why Winchester? Why Now? BETMGM chose to partner with Winchester because of the company's unwavering commitment to quality and innovation. “Winchester isn't just a name; it's a legacy,” explains the BETMGM spokesperson. “For over 150 years, they’ve been providing American sportsmen with the tools they need to enjoy their passions. We knew they were the right partner to help us deliver a truly premium gun cleaning experience." Winchester echoed that sentiment. “We’re excited to partner with BETMGM to bring our gun cleaning solutions to a wider audience,” says a Winchester representative. “BETMGM understands the importance of providing high-quality products and experiences, and we believe this partnership will be a great fit for both of our companies.” More Than Just Cleaning: Responsible Gun Ownership BETMGM and Winchester both emphasize the importance of responsible gun ownership. These cleaning kits aren't just about keeping guns looking good; they're about ensuring they function safely and reliably. Regular cleaning and maintenance are crucial for preventing malfunctions and ensuring the longevity of your firearms. “We want to be clear: responsible gun ownership is paramount,” says the BETMGM spokesperson. “Proper cleaning and maintenance are integral parts of that responsibility. We're proud to offer these kits as a tool to help gun owners maintain their firearms safely and effectively.” Where to Buy The “Winchester Cleaning Kits – Powered by BETMGM” are available for purchase starting today at betmgm.com/gear and at select sporting goods retailers nationwide. BETMGM and Winchester are also planning co-branded promotions and giveaways throughout the year, so stay tuned for more exciting news. You can reach BETMGM at 847-988-6547 for more information. About BETMGM BETMGM is a leading sports betting and gaming entertainment company, born through a partnership between MGM Resorts International and Entain. BETMGM delivers world-class sports betting and online gaming experiences to players in markets across the United States and beyond. About Winchester Ammunition Winchester Ammunition is a globally recognized leader in the manufacture of ammunition, firearms, and shooting accessories. For over 150 years, Winchester has been committed to providing American sportsmen with the highest quality products and services.