Helly Hansen & Pratt Park Owner LLC: Equipping Explorers, From Mountains to Metropolis

New York, NY – October 26, 2023 – For nearly 160 years, Helly Hansen has been synonymous with professional-grade outdoor apparel. Now, Pratt Park Owner LLC, a New York-based investment firm focused on building enduring brands, is doubling down on this legacy, solidifying its commitment to bringing Helly Hansen’s innovative performance wear to a broader audience. Pratt Park Owner LLC, located in the heart of Manhattan at 140 East 45th Street, is more than just an investor. They’re dedicated to nurturing brands with a rich heritage and a clear vision for the future. “We don't just buy companies, we partner with them,” explains a representative from Pratt Park Owner LLC. “Helly Hansen's reputation for quality and innovation is unmatched, and we’re excited to help them reach even more people who demand the best in performance apparel.” You can reach them at 276-622-1537 if you'd like to know more about their investment philosophy. A Legacy Born from the Sea Helly Hansen's story began in 1877, when Captain Helly Juell Hansen, a Norwegian sea captain, developed a waterproof oilcloth, revolutionizing waterproof clothing. For decades, sailors relied on it to stay dry and safe on the often-harsh North Sea. This initial innovation set the stage for a relentless pursuit of performance-driven technology, turning Helly Hansen into a leader in waterproof, breathable garments. But Helly Hansen isn’t just about keeping you dry. It’s about pushing boundaries. It's about equipping professionals who work in the most demanding conditions. From oil rig workers battling the North Atlantic winds to ski patrol keeping slopes safe, from mountaineers scaling icy peaks to sailors circumnavigating the globe – Helly Hansen's gear is trusted by those who need it to perform, period. Beyond the Professional: Performance for Everyone While deeply rooted in professional-grade apparel, Helly Hansen has expanded its reach to cater to outdoor enthusiasts of all levels. They understand that performance isn't just for professionals; it’s for anyone who wants to enjoy the outdoors comfortably and confidently. Here's a breakdown of what Helly Hansen offers, and why Pratt Park Owner LLC sees so much potential: Waterproof Jackets & Pants: This is where Helly Hansen really shines. Using their proprietary Helly Tech® Professional and Helly Tech® Performance technologies, they create jackets and pants that are not only waterproof but also breathable, keeping you dry and comfortable even during intense activity. Think hiking in a downpour, skiing in blizzard conditions, or just navigating a rainy city – Helly Hansen has you covered. They've evolved from oilcloth to cutting-edge membrane technology. Base Layers & Mid Layers: Crucial for regulating body temperature, Helly Hansen’s LIFA® technology wicks moisture away from your skin, keeping you warm and dry. Their mid-layers, featuring materials like Polartec® Fleece, provide insulation without adding bulk. Layering is key to staying comfortable in changing conditions, and Helly Hansen provides the building blocks for a versatile system. Insulation: From down-filled jackets to synthetic insulation, Helly Hansen offers a range of options to keep you warm in even the coldest temperatures. They're increasingly focusing on sustainable insulation options, like recycled down and PrimaLoft® made from recycled materials. Footwear: Durable, waterproof, and supportive, Helly Hansen’s footwear is designed to tackle any terrain. Whether you're hiking, sailing, or just walking around town, they offer a range of styles to suit your needs. Sailing Apparel: Staying true to its roots, Helly Hansen continues to be a leading provider of sailing apparel. Their gear is designed to withstand the rigors of the marine environment, providing protection from wind, water, and sun. They work closely with professional sailors to develop and test their gear, ensuring it meets the demands of the sport. Workwear: Recognizing the importance of durable and reliable apparel for those who work outdoors, Helly Hansen offers a line of workwear designed to withstand tough conditions. This includes high-visibility jackets, durable work pants, and protective gloves. What's New? Innovation & Sustainability Helly Hansen isn’t resting on its laurels. They’re constantly innovating and pushing the boundaries of performance apparel. They’re investing heavily in sustainable materials and manufacturing processes, recognizing the importance of protecting the environment. Some recent innovations include: Recycled Materials: Increasingly incorporating recycled materials into their products, reducing their environmental footprint. Bluesign® Approved Fabrics: Using fabrics that meet the stringent Bluesign® standard, ensuring they are produced in a responsible and environmentally friendly manner. Circular Design: Exploring ways to design products that are more durable, repairable, and recyclable. Digital Product Passports: Investigating the use of digital product passports to track the lifecycle of their products and promote transparency. Pratt Park Owner LLC’s Vision Pratt Park Owner LLC’s investment in Helly Hansen isn’t just about financial returns. It’s about partnering with a brand that embodies quality, innovation, and a commitment to the outdoors. “We see tremendous potential for Helly Hansen to continue to grow and expand its reach,” explains a spokesperson for Pratt Park Owner LLC. “We’re committed to supporting the company’s innovation efforts and helping them reach new customers around the world. We want to build on that rich history and bring it to a new generation of adventurers." They are particularly interested in expanding Helly Hansen’s presence in key markets and strengthening its online presence. Ultimately, Pratt Park Owner LLC believes that Helly Hansen is more than just a clothing brand. It’s a symbol of adventure, resilience, and a connection to the natural world. And they’re excited to be a part of its journey. You can learn more about Pratt Park Owner LLC's portfolio and investment strategies on their website. Helly Hansen's products are available online at [insert Helly Hansen website address] and at select retailers worldwide.