BETMGM Partners with Winchester to Launch Premium Cleaning Kits for Gamers & Tech Enthusiasts

Jersey City, NJ – October 26, 2023 – BETMGM, a leading sports betting and gaming entertainment company, today announced a collaboration with Winchester, a renowned name in firearm maintenance and precision cleaning, to bring a new line of premium cleaning kits specifically designed for gamers and tech enthusiasts to market. This surprising partnership leverages Winchester’s decades of cleaning expertise with the needs of a rapidly growing demographic obsessed with maintaining peak performance – not just in games, but with their hardware. You might be thinking, “BETMGM and cleaning kits? Really?” Yep! It’s all about performance. We at BETMGM understand that every millisecond counts, whether you're placing a last-second wager or hitting that crucial headshot. And just like a clean gun needs to operate flawlessly, so does your gaming rig. Dust, grime, and fingerprints can actually hurt your performance, causing lag, overheating, and even hardware failure. We realized gamers are serious about their setup, and they need tools to keep things running smoothly, just like a pro athlete maintains their gear. “We’re always looking for ways to connect with our customers beyond the betting experience,” says a BETMGM spokesperson. “Gamers are tech-savvy and demand the best. When we saw the quality and effectiveness of Winchester's cleaning solutions, we immediately saw an opportunity to deliver a product that addresses a real need in this community.” What’s Inside the Winchester Cleaning Kits by BETMGM? These aren’t your grandma's dusting cloths. Winchester, known for their meticulous attention to detail in firearm cleaning, has adapted their proven formulas and applied them to the unique challenges of keeping gaming hardware pristine. The kits come in three levels, catering to different needs and budgets: The “Quick Clean” Kit ($29.99): This is your everyday maintenance package. It includes a specially formulated, anti-static cleaning spray (safe for all surfaces!), a microfiber cleaning cloth designed to grab dust without scratching, and a small brush for getting into tight spaces like keyboard crevices and fan grills. Perfect for a quick wipe-down after a gaming session. Think of it as the “preventative maintenance” of your setup. The “Pro Gamer” Kit ($59.99): Stepping things up, this kit adds a compressed air duster for blasting dust out of hard-to-reach areas, a screen cleaning solution specifically formulated to remove fingerprints and smudges without damaging anti-glare coatings, and a set of precision cleaning swabs for delicately cleaning cooling fins and other sensitive components. This is what you need for a really thorough cleaning. It’s like getting a tune-up for your rig. The “Ultimate Setup” Kit ($99.99): This is the all-in-one solution for the serious enthusiast. It includes everything in the Pro Gamer Kit, plus a specialized cleaning putty for picking up dust from hard-to-reach areas, a small vacuum attachment for cleaning internal components (with caution, of course!), and a protective carrying case to keep everything organized. It’s the complete arsenal for keeping your setup in top condition. We’re talking showroom-ready clean. Why Winchester? Why Now? You might be wondering why a gaming company partnered with a firearm company. The answer is simple: cleaning expertise. Winchester has been perfecting cleaning solutions for over a century, ensuring firearms operate reliably under extreme conditions. That same dedication to quality and effectiveness is now being applied to gaming hardware. “We’ve been cleaning precision instruments for a long time,” explains a Winchester spokesperson. “Gaming PCs and consoles are becoming increasingly complex and sensitive. They need the same level of care and attention as any high-performance machine. We saw a natural synergy between our expertise and the needs of the gaming community.” Addressing the Real Issues with Gaming Hardware Maintenance Let's be honest, a lot of people just blow compressed air around and hope for the best. That's okay for a quick fix, but it doesn't really clean anything. Dust gets pushed around, grime gets smeared, and you end up with a mess. The Winchester Cleaning Kits by BETMGM take a different approach. The cleaning solutions are specifically formulated to dissolve dirt and grime without damaging sensitive components. The microfiber cloths and precision swabs are designed to grab dust without scratching. And the compressed air duster provides a powerful blast of air to remove even the most stubborn debris. Beyond Clean: Boosting Performance and Extending Lifespan Keeping your gaming hardware clean isn’t just about aesthetics. It can actually improve performance and extend the lifespan of your equipment. Reduced Overheating: Dust buildup acts as an insulator, trapping heat inside your components. This can lead to overheating, which can cause performance throttling and even permanent damage. Improved Airflow: Clean fans and vents allow for better airflow, keeping your components cool and running at optimal temperatures. Reduced Lag: Dust buildup inside components can interfere with electrical connections, causing lag and performance issues. Extended Lifespan: Regularly cleaning your hardware can help prevent corrosion and damage, extending its lifespan. Availability and Pricing The Winchester Cleaning Kits by BETMGM are available for purchase starting today on the BETMGM online store (betmgm.com/cleaningkits) and select gaming retailers. Prices range from $29.99 to $99.99, depending on the kit level. BETMGM and Winchester are also planning a series of online tutorials and videos demonstrating how to properly clean and maintain gaming hardware. Stay tuned for more information! About BETMGM BETMGM is a leading sports betting and gaming entertainment company, born from the partnership between MGM Resorts International and Entain. With a focus on innovation and customer experience, BETMGM offers a wide range of online and retail betting options, as well as casino games and poker. About Winchester Winchester is a world-renowned manufacturer of firearms, ammunition, and outdoor gear. With a history spanning over 150 years, Winchester is committed to providing high-quality products and exceptional customer service. They are now applying that same commitment to the gaming community, offering premium cleaning solutions for gamers and tech enthusiasts.