CARUS LLC Brings a Touch of Magic to Water Treatment with Epic Mickey Inspired Technology

Peru, IL – October 26, 2023 – CARUS LLC, a leading provider of innovative water treatment solutions, today announced a breakthrough in permanganate-based oxidation technology, playfully dubbed “Epic Mickey” internally, due to its ability to ‘rescue’ water quality from challenging contaminants. Based in Peru, Illinois, CARUS has been quietly revolutionizing how municipalities and industries treat water for over a century, and this latest advancement is poised to make an even bigger splash. For those unfamiliar, CARUS LLC isn’t exactly a household name, but chances are, you benefit from their work every single day. They’re the folks behind the potassium permanganate you'll find used in water treatment plants, industrial processes, and even swimming pools across the nation. They don’t make the splashy consumer products, they make the clean water that supports them. “We’re kind of the unsung heroes of clean water,” explains Dave Stottlemyer, CARUS’s VP of Marketing. “We focus on the chemistry that makes everything else possible. And with ‘Epic Mickey,’ we’ve really upped our game.” So, What Is “Epic Mickey”? The nickname "Epic Mickey" isn't about cartoon mice, but rather a reference to the technology’s power to “rescue” contaminated water – just like Mickey Mouse rescuing Minnie Mouse! It refers to a refined approach to using potassium permanganate, a powerful oxidant, to tackle some of the most stubborn problems in water treatment: taste and odor compounds, iron and manganese, hydrogen sulfide, and even emerging contaminants like PFAS precursors. Traditionally, potassium permanganate has been a workhorse for removing iron and manganese, preventing staining and discoloration. However, CARUS’s “Epic Mickey” technology isn’t just about removing contaminants. It’s about converting them into harmless substances. “Think of it like alchemy,” says Dr. Emily Carter, CARUS’s lead chemist. “Instead of just filtering things out, we’re changing their chemical structure, making them less harmful, and often even improving water clarity and taste.” How Does It Work? A Little Chemistry, Simply Explained. Okay, a little chemistry is unavoidable, but we’ll keep it straightforward. Potassium permanganate (KMnO₄) is a strong oxidizing agent. This means it’s really good at grabbing electrons from other molecules. When it grabs electrons from contaminants like hydrogen sulfide (that rotten egg smell), it converts them into sulfur – which then precipitates out of the water. The “Epic Mickey” innovation lies in a refined application process and optimized dosage control. CARUS’s team has spent years perfecting the process to ensure maximum contaminant removal with minimal permanganate usage. This isn’t just about efficiency; it's about cost savings for their clients. "We've fine-tuned everything," says Stottlemyer. "From particle size to delivery methods, we've maximized the contact time between the permanganate and the contaminants. That means lower chemical costs, reduced sludge production, and ultimately, cleaner, better-tasting water." Beyond the Basics: Tackling Emerging Contaminants While iron and manganese have long been the primary targets of permanganate treatment, CARUS’s “Epic Mickey” technology is showing promising results in addressing newer challenges, specifically the increasing concern around PFAS (Per- and Polyfluoroalkyl Substances) precursors. PFAS, often dubbed “forever chemicals,” are persistent environmental contaminants that have been linked to various health issues. While removing PFAS from water is complex, permanganate oxidation can effectively break down the precursors – the molecules that become PFAS – preventing their formation in the first place. "We're not claiming to be a silver bullet for PFAS," clarifies Dr. Carter. "But we're seeing significant reductions in PFAS precursor levels using 'Epic Mickey,' which is a crucial step in protecting water sources." Real-World Impact: From Municipalities to Industry CARUS’s “Epic Mickey” technology is already being implemented in several municipalities and industrial facilities across the United States. City of Springfield, Illinois: The city is using “Epic Mickey” to address taste and odor issues in their drinking water supply, resulting in a noticeable improvement in water quality and a reduction in customer complaints. Industrial Wastewater Treatment Plant (Confidential): A major manufacturing facility is utilizing “Epic Mickey” to pre-treat wastewater before discharge, reducing the concentration of organic contaminants and meeting stringent environmental regulations. Rural Water District (Confidential): A small rural water district is using “Epic Mickey” to remove iron and manganese from well water, providing residents with clean, safe drinking water. Looking Ahead: A Future of Cleaner Water CARUS LLC isn’t resting on its laurels. The company continues to invest in research and development, exploring new applications for permanganate technology and pushing the boundaries of water treatment innovation. “We’re committed to providing sustainable, cost-effective solutions that protect our most precious resource: water,” says Stottlemyer. “'Epic Mickey' is just the latest example of that commitment.” The company’s dedication to quality, innovation, and customer service has made it a trusted partner for water treatment professionals across the nation. And with “Epic Mickey” leading the charge, CARUS LLC is poised to continue making a significant impact on the future of clean water. About CARUS LLC: CARUS LLC is a leading provider of potassium permanganate-based water and wastewater treatment solutions. Headquartered in Peru, Illinois, CARUS has been serving municipalities and industries for over a century, delivering innovative and sustainable solutions to protect water resources. 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