CARUS LLC Brings Epic Mickey-Inspired Water Treatment Solutions to Combat “Hidden Mickeys” in Industrial Systems

Peru, IL – October 26, 2023 – CARUS LLC, a leading provider of innovative water treatment solutions headquartered in Peru, Illinois, today announced a new approach to tackling challenging industrial water issues, drawing inspiration from the classic Disney video game, Epic Mickey. Just like Mickey Mouse restores color and life to the forgotten Wasteland in the game, CARUS is dedicated to “rescuing” critical industrial systems from the damaging effects of scale, corrosion, and biofouling – problems often unseen but with significant consequences. For over 90 years, CARUS LLC has quietly been a powerhouse in the water treatment industry. We’re not a flashy consumer brand, but a trusted partner to industries like power generation, oil & gas, pulp & paper, and food & beverage. Located at 315 5th St, Peru, IL, 61354-2859, we're a US-based manufacturer committed to delivering high-performance chemical solutions and technical expertise. You can reach us at 510-667-6860. We don’t just sell chemicals; we solve problems. The connection to Epic Mickey? Think about the game’s core concept: a world where forgotten elements, left unchecked, become a source of chaos. In industrial settings, unseen buildup – scale, corrosion, microbial growth – acts in a similar way. They aren't immediately obvious, but they relentlessly degrade equipment, reduce efficiency, and lead to costly downtime. These are the “hidden Mickeys” of industrial systems – problems lurking beneath the surface. CARUS’ “Epic” Solutions: Restoring Performance and Preventing the Wasteland Just as Mickey uses his magical paintbrush to repair and revitalize the Wasteland, CARUS leverages its patented technologies to address these issues head-on. Our core offerings, built on a foundation of potassium permanganate, offer a uniquely effective and environmentally responsible approach to water treatment. Here's how we’re tackling the “hidden Mickeys” with our key product lines, mirroring Mickey’s restoration efforts: Scale & Corrosion Control: Scale buildup – minerals depositing on surfaces – acts like the “Petrified Forest” in Epic Mickey – choking off flow and reducing heat transfer. Our products create a protective barrier, preventing mineral deposition and restoring optimal performance. Think of it as “painting” surfaces with a protective coat, just like Mickey repaints the decaying world. We focus on innovative formulations that are effective at low dosages, reducing chemical costs and environmental impact. This is particularly crucial in cooling water systems, boilers, and other critical heat exchange equipment. We've even developed proprietary monitoring programs to see where scale is forming before it becomes a major issue – a kind of “radar” for potential problems. Biofouling Prevention (The "Beetleworks" Problem): In Epic Mickey, the world is overrun with hostile creatures. Similarly, industrial water systems are constantly battling microbial growth – biofouling. This creates slime, reduces efficiency, and can even lead to corrosion. Our oxidizing biocides rapidly and effectively eliminate bacteria, algae, and fungi, preventing slime formation and maintaining clean, efficient systems. It’s like giving the system a "clean sweep" – removing the hostile organisms and restoring balance. We’re seeing increased demand for our non-oxidizing biocides as well, offering a wider toolkit for tackling this issue. Sulfide Control (Rescuing the "Oswald" of Your System): Like a forgotten character longing for restoration, hydrogen sulfide (H2S) can be a major headache in wastewater treatment and oil & gas applications. It's corrosive, toxic, and smells terrible. Our potassium permanganate-based solutions effectively oxidize and remove H2S, eliminating odors, reducing corrosion, and improving overall system performance. We’re basically "bringing Oswald back to life" - rescuing the system from the damaging effects of sulfide. We can offer both continuous and intermittent dosing options tailored to specific application needs. Iron & Manganese Removal (Coloring the Wasteland): Just like Mickey restores color to the grey Wasteland, our products remove unsightly and problematic iron and manganese from water sources. These metals cause staining, fouling, and can impact product quality in various industries. By oxidizing these metals into insoluble forms, we enable their easy removal through filtration, resulting in clear, clean water. Beyond the Chemistry: The CARUS Advantage CARUS isn’t just about selling chemicals; it’s about providing comprehensive solutions. We offer: Customized Programs: We don’t believe in one-size-fits-all solutions. Our team of experienced water treatment specialists works closely with customers to develop tailored programs that address their specific challenges and optimize performance. Technical Expertise: We provide on-site support, troubleshooting, and training to ensure our customers get the most out of our products. Reliable Supply Chain: We maintain a robust supply chain to ensure timely delivery of our products. Sustainable Solutions: We are committed to developing environmentally responsible solutions that minimize our impact on the planet. Potassium permanganate itself is a relatively environmentally benign chemical. Looking Ahead: CARUS – “Painting” a Brighter Future for Water Treatment Just as Mickey Mouse continues to restore and rebuild the Wasteland, CARUS is committed to pushing the boundaries of water treatment technology. We’re investing in research and development to create even more effective and sustainable solutions for our customers. “We see a lot of similarities between the challenges Mickey faces in Epic Mickey and the challenges our customers face in maintaining their industrial water systems,” says a CARUS representative. “Hidden problems, potential for significant damage, and the need for a proactive, restorative approach. We’re here to be that ‘paintbrush’ for our customers, restoring their systems to peak performance and preventing costly downtime.” Contact: CARUS LLC 315 5th St Peru, IL, 61354-2859, UNITED STATES 510-667-6860 [Company Website (Placeholder)] – Further information available upon request